Press-1 Campaign

One of the most popular applications for Newfies-Dialer is lead generation using live call transfers, known as a press-1 campaign. A contact is called and hears a short recorded message with your proposition, then is invited to press 1 to speak to an agent. Interested contacts are transferred straight to your call center, so your agents only talk to people who have already shown interest.

No changes or additions are needed on your existing call center equipment: Newfies-Dialer transfers calls to any phone number, queue or SIP address.

How a press-1 campaign works

1. Record your message. Upload an audio file or use text-to-speech, personalised with the contact’s own details if you wish.
2. Build the IVR in the survey editor. Add the transfer on key 1, an opt-out on key 9, and optionally more choices, such as recording a message or hearing more information.
3. Upload your contacts. Import your list and attach your Do Not Call lists so opted-out numbers are never dialed.
4. Set the transfer. Send transfers to one number, or set a different transfer number per contact, for example per region or per client.
5. Start and control the campaign. Adjust the calling speed in real time so your agents are busy but not overloaded, and watch transfers live on the dashboard.

A smoother transfer for your agents

When a contact presses 1, Newfies-Dialer can play a short whisper message to the agent first, for example the name of the campaign or a customer file to open. The agent presses a key to accept, and only then are contact and agent connected. Meanwhile the contact hears a message of your choice followed by ringing. Answering machine detection makes sure only real people reach this point.

Use cases

• Lead generation: qualify interest at scale and transfer hot leads to sales.
• Live transfer lead providers: deliver leads to buyers’ call centers, with a transfer number set per buyer.
• Insurance, energy and home services: invite existing customers to speak to an advisor about renewals or offers.
• Debt collection: remind debtors and put them through to collections, see debt collection software.
• Customer service: proactive notifications with an option to speak to someone.

Features

• Survey editor to build press-1 flows and multi-level IVRs
• Text-to-speech and tag replacement for personalised messages
• Whisper message and accept key for agents
• Transfer number per campaign or per contact
• Answering machine detection with voicemail drop
• DNC lists and opt-out by key press
• Caller ID per campaign, per area code or rotated
• Real-time dashboard with live A-leg and transfer statistics
• Campaign recycling by call disposition to call back busy or unanswered contacts

Compliance

Press-1 campaigns use prerecorded messages, which are closely regulated. In the USA, for example, the TCPA generally requires prior express written consent before prerecorded telemarketing calls, and the FTC’s Telemarketing Sales Rule requires an automated opt-out, caller ID, calling hours between 8am and 9pm local time and checking the National Do Not Call Registry. In the UK, automated marketing calls generally require specific prior consent under PECR, and the TPS applies to marketing calls.

Newfies-Dialer provides opt-out keys, DNC lists, calling windows and caller ID controls to help you meet these rules, but you are responsible for your lists and the consent you hold. Please check the regulations that apply to you with a legal advisor. This page is not legal advice.

Frequently asked questions

See the plans and pricing, or learn more about live lead generation.